The Lesson Plan

Welcome to the homepage of the “Hands that Help Build a Nation” campaign. On this page you will see all the relevant information on the campaign beginning with a short preface by yours truly, an introduction by the creative director of the original campaign, and schedules and links to all eleven episodes in this series.

Episode Schedules and Links

PREFACE — People Make a Nation Work (link)

“People Make a Nation Work” is something I’ve learned early on in my life, thanks to my mother. In 1993, she worked as the creative director who spearheaded PLDT’s”Nation Building” campaign which eventually won the Anvil Award in the 90s.

I vaguely remember those ads. Until now they had just been a series of random images: farmers, tribesfolk, soldiers, coral reefs, and one young man teaching a class in the mountains. Each image would then be followed by the words, “People make a nation work.” But those I have never forgotten.

READ THE ENTIRE PREFACE HERE.

INTRODUCTION — Silent Heroes (link)

Written by Eva Marie S. Perez
Creative Director of the Nation-building campaign

The birth of this campaign happened almost 13 years ago when my creative team at Avellana and Associates, Inc. asked the question:

Will the real movers and shakers of our nation, please stand up?

It was a time when an endless barrage of bad news kept media alive yet brought a slow death to our nation’s esteem —krimen, kurakot, katiwalian, bangayan sa pulitika and more. All these received primetime attention whereas little was heard of our Lea Salonga making waves in Broadway, of taxi drivers who banded together to report crime and protect citizens as they made the rounds of the city, of divers initiating a clean-up drive of our seas and vandalized shores, of students fresh out of college choosing a hard life in the mountains to teach children how to read and write, of teachers who pioneered an oral school for deaf-mute children so they may have a voice and be heard.

READ THE ENTIRE INTRODUCTION HERE.

Join the Nation Building project!

This is just the beginning! You may join the project in any way you can, and you can start by doing any of the following!

• Invite your friends to take a look! Be sure to drop a comment or two!
• Make sure to catch all eleven episodes. Not to be missed!
• Follow up on the NGOs featured in this series and share what you discover with everyone else!
• Write about the project or review it in your own blog and make sure to link back to the main page (just right here).
• Upload your own videos in the theme of nation building or “Hands that Help Build a Nation” and either embed it in your own entries (linking here) or submit it to me for possible posting near the end of the project.
• Suggest ideas for future projects and collaborations!
• Come up with your own Nation Building projects and make sure you drop me a line!

Thank you very much! We look forward to hearing your inputs on the project as well as your own takes on nation building.

Remember, people make a nation work!

Eva and Martin Perez,
Mother and Son

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